20 Recommended Shopify Apps for 2025: Expert Picks to Boost EC Efficiency & Sales

Search & Discovery

Shopify's official search and filtering optimization app

Search & Discovery is a free app that optimizes in-store search and product discovery.
It allows you to control search results, filter collections, set recommended products, and register synonyms.
This feature, for example, allows "T-shirt" to match "tee shirt," improving search accuracy for customers and increasing browsing and conversion rates.
Commerce Media can also suggest customizations, such as creating sections using collection filtering with this app.

As a note, enabling Shopify Network Intelligence is mandatory to use Search & Discovery. If you disable it after installation, the app will be automatically uninstalled, so please be careful.

▼ Click here for an article explaining Shopify Network Intelligence

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This article provides a detailed explanation of the overview of Shopify Network Intelligence, the impact of enabling/disabling it, privacy policy compliance, and concrete steps for implementation.

Search & Discovery: Official App Page

Translate & Adapt

Shopify translation app optimized for multi-language store building

Translate & Adapt can automatically translate a wide range of content, including products, collections, blogs, and policies, into up to two languages (using Google Cloud Translation API). Translated text can also be manually edited from the admin screen.
Furthermore, the translation results are reflected in SEO, making it effective for international customer acquisition and sales expansion.
Although there is a language limit, it is easy to implement and recommended for merchants who want to expand their market by targeting specific countries.

Translate & Adapt: Shopify App Page

Shopify Flow

Shopify's official app for automating business workflows

Shopify Flow allows you to build workflows that automate various tasks by combining triggers, conditions, and apps related to products, orders, inventory, and customers. Specifically, it can handle tasks such as sales start notifications and automated review processing. It's free for Shopify Basic plans and higher.
Additionally, it can be integrated with compatible paid apps and external services, offering high customizability for creating original workflows.

As a use case at Commerce Media, we created a flow to validate the postal code entered by the customer.
When building such complex flows, the cooperation of engineers who are familiar with Shopify's specifications is necessary.

▼ Click here for an article explaining Shopify Flow

What is ShopifyFlow? Explaining how to streamline EC operations through automation and its benefits

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Shopify Flow: Official App Page

Shopify Email

Shopify's standard email marketing app

Shopify Email is an email marketing app officially provided by Shopify.
It allows for product/collection insertion, template creation, A/B testing, and conversion analysis.
Its outstanding feature is its ability to integrate with store customer data, enabling segmentation and personalized sending, which allows for effective email newsletter management.

Like Search & Discovery, this app also requires Shopify Network Intelligence to be enabled.

Shopify Email: Official App Page

Hulk Advanced Wishlist

Wishlist app that visualizes customer needs with a wishlist feature

Hulk Advanced Wishlist is an app that adds a "wishlist" feature to your Shopify store.
It allows users, both guests and logged-in customers, to save products and create/manage multiple wishlists.
It supports sharing lists via social media or email, as well as automatic notifications for restocks or price changes.
Furthermore, it offers various features that enhance customer experience and promote purchases, such as marketing automation through Shopify Flow and Zapier integration, and flexible customization of design and email templates.

Hulk Advanced Wishlist: Official App Page

LEEEP

Customer service-oriented apparel-specific app for appointment booking and styling suggestions

LEEEP is an app that enhances the customer experience on e-commerce sites by leveraging content such as social media posts, videos, and customer reviews.
While it is often used to embed Instagram and other social media feeds into a site, it also offers a variety of features including automatic collection and display of UGC (User Generated Content) from various social media, staff posts, video display on the top page and product detail pages, and customer review display.
This app is recommended for merchants who want to acquire repeat customers and grow their brand community.

LEEEP: Official Website

Judge.me Product Reviews

Highly-rated app for posting reviews with photos and videos

Judge.me Product Reviews is a classic review app optimized for displaying reviews, which are essential for building trust in food e-commerce.
It displays star ratings and actual customer feedback on product pages, and aims to increase the number of posts through coupon integration and review request emails.
Another strong point is its support for structured data, which allows reviews to appear in Google search results, making it useful for SEO. It also offers CSV import/export functions and integration with Shopify Flow and Klaviyo, which are also introduced in this article.

▼ Click here for an article explaining Judge.me Product Reviews

What is the Shopify app "Judge.me"? Let's introduce a review management app for your EC site!

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Judge.me: Official App Page

Easy Points

Points & Membership Rank App to Enhance Customer Loyalty

Easy Points is a domestic app that allows you to integrate a flexible point program into your Shopify store.
It provides features such as automatic awarding of bonus points based on membership rank, new registrations, birthdays, and the ability to display and use point balances on the frontend.
Furthermore, it supports POS integration, enabling the provision of a unified point service across physical stores and online. It can also be linked with Shopify Flow, allowing for marketing based on customer point and rank status.
The ability to manage and migrate point data via CSV and create custom campaigns is also a welcome feature for store operators.

Easy Points: Official App Page

Subscription Purchase

Japanese-language subscription purchase app

Teikikoubai (Subscription Purchase) is a Japanese-made app that provides subscription purchase functionality.
It allows easy setting of products as "subscription plans" on the site, with options for purchase frequency (daily/weekly/monthly), specific number of purchases, initial discounts, and box sales (selection of multiple products in a set).
Furthermore, it enables users to skip purchases, pause, cancel, and change shipping addresses on their My Page, offering flexible options for users.
It also allows for providing benefits based on membership rank according to purchase frequency, supporting continuous revenue and promoting repeat purchases.
This app is particularly popular with merchants handling cosmetics and food products.

Subscription Purchase: Official App Page

All in gift

E-gift app specializing in gift services

All in gift is a Japanese-made app that adds advanced gift features to your Shopify store.
In addition to regular gifts (with options for gift wrapping, message cards, and gift bags), it also supports e-gifts (issuing recipient URLs via SNS/LINE) for sending to recipients whose addresses are unknown. Furthermore, it covers useful features for selling gift products, such as multi-shipping, catalog gifts, anonymous shipping and product recommendations on the recipient screen, integration with related shipping apps, and promotions for coupons and member registration.

All in gift: Official App Page

▼ Click here for an article explaining "All in Gift"

e-gifts and multi-shipping! Shopify app "All in Gift"

A thorough explanation of the Shopify app "All in Gift" which supports regular gifts, e-gifts, and multi-shipping.

Delivery Date and Time.amp

Delivery date and time specification app optimized for Japanese delivery needs

Delivery Date and Time.amp is an app that supports major Japanese shipping carriers (Yamato Transport, Sagawa Express, Japan Post, etc.) and allows customers to specify the delivery date and time slot on the cart screen.
It aims to reduce delivery delays caused by redeliveries and improve customer satisfaction.
It allows flexible settings for holidays, long vacations, shortest/longest delivery dates, and order cut-off times, and can control the display of date/time specifications based on product tags and cart contents, making it usable by stores handling various products with different delivery methods.
Furthermore, it supports CSV output for shipping labels and automatic upload of tracking numbers, allowing you to complete shipping-related tasks with this single app.

Delivery Date and Time.amp: Shopify App Page

CRM PLUS on LINE

Marketing app capable of LINE integration x customer data utilization

CRM PLUS on LINE is an app that enables Shopify account and LINE integration.
It offers powerful CRM retention strategies such as LINE login, LINE integration from existing customers' My Pages, LINE step delivery, segmented notifications, and abandoned cart recovery.
However, as of September 2025, it cannot be used with Shopify stores that are using the new customer accounts.
We look forward to its future compatibility with the new customer accounts, which is currently in progress.

▼ Click here for an article explaining new customer accounts and traditional customer accounts

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CRM PLUS on LINE: Official App Page

Klaviyo

Email marketing app combining advanced analytics and automated delivery

Klaviyo is an advanced email & SMS marketing platform that integrates easily with Shopify.
It allows you to create detailed segments based on customer purchase history and web behavior, and optimize appeals with automated email flows (abandoned cart, welcome series, etc.) and A/B testing.
It also enables predictive analytics and RFM (Recency, Frequency, Monetary) analysis using AI, supporting repeat customer cultivation and response to churn risk.
Integrated email and SMS delivery contributes to increased sales and enhanced customer loyalty.

▼ Click here for an article explaining Klaviyo

Analyze customers with Klaviyo! 5 reasons why EC businesses use it

This article explains what the email marketing app "Klaviyo" can do, its usage fees, and compares it with other email marketing apps.

Klaviyo: Official App Page

Helium Customer Fields

Form management app optimized for customer information collection and customization

Helium Customer Fields is an app that allows you to add rich custom fields to Shopify's customer registration form and customer account page. You can easily collect optional information like birth dates using a drag-and-drop customizable form builder, and it supports conditional logic and automatic tagging based on input. It also allows customers to edit their information (email, name, etc.) from their account page, and supports B2B registration control through account approval and email verification. The collected data is synchronized with Shopify's metafields and can be integrated with Shopify Flow and Zapier, enabling its use for CRM and marketing automation.

Helium Customer Fields: Official app page

Channel Talk

Customer service and inquiry response app with chat, CRM, and LINE integration

Channel Talk is an all-in-one chat and CRM tool that can be integrated into your Shopify store. In addition to web chat and the AI chatbot "ALF," it centralizes messages from multiple channels such as LINE, Instagram, email, and phone. It integrates in real-time with Shopify's customer, cart, and order information, and supports self-service for order changes and cancellations. It also excels in using CRM features for customer segment distribution and automating promotional campaigns, providing an in-store customer experience for e-commerce sites.

Channel Talk: Official app page

Matrixify

CSV import/export app strong in data management, migration, and bulk editing

Matrixify is a powerful app that allows you to collectively manage your Shopify store's operational data. It can import and export various data such as products, customers, orders, discounts, pages, blogs, redirects, metafields, and metaobjects in Excel, CSV, and Google Sheet formats. It also features filter specification, scheduled automatic execution, and FTP/SFTP integration, significantly reducing workload through efficient backend operations. This app is also very useful when migrating data from other e-commerce platforms to Shopify.

Matrixify: Official app page

Locksmith

Access restriction app capable of member-exclusive content and corporate pricing control

Locksmith is an app that allows flexible access restrictions to specific content (products, collections, pages, etc.) within your Shopify store. You can set protected items with "Locks" and control access by combining multiple conditions with "Keys" (customer tags, email addresses, passcodes, secret links, regions, past purchase history, date and time, etc.). It also supports custom logic with Liquid, making it ideal for member-exclusive content, secret sales, and wholesale-only pages.

Locksmith: Official app page

B2B Wholesale Hub

B2B-focused app for setting corporate prices and creating order forms

B2B Wholesale Hub is an app that enables wholesale (B2B) on Shopify stores. Specifically, it allows you to set wholesale prices for each customer group based on customer tags, as well as custom prices per variant. It also covers all necessary B2B sales functions, such as product display based on customer tags, volume discounts based on quantity, minimum order settings, dedicated quick order forms, and additional charges/free shipping options.

B2B Wholesale Hub: Official app page

Smart Shipping Address Validation

Highly accurate validation app to prevent address entry errors

Smart Shipping Address Validation is a Shopify app specifically designed for Japanese e-commerce, which automatically detects and prompts corrections for shipping address errors on the purchase completion page (and the checkout screen for Shopify Plus stores). Based on official Japan Post data, it corrects omissions of street numbers, variations in spelling, and incorrect use of characters like "ヶ" and "市区", and also converts "+81" in phone numbers to "0". This prevents delivery errors and significantly reduces operational and customer support burdens.

Smart Shipping Address Validation: Official app page

Quick Order Printer

Multi-functional printing app that also meets B2B document issuance needs

Quick Order Printer is an app that can create various documents. It can output delivery notes, invoices, and quotations frequently used in B2B transactions. You can create templates for each document, reflecting company names, logos, and company seals, and it also includes PDF generation and CSV export functions. This is a classic app essential for streamlining document-related operations across all industries.

Quick Order Printer: Official app page