EC Growth Analysis

What is EC growth analysis?

An analysis service offered by Tomohiko Motoya of the Digital Commerce Research Institute and Commerce Media Co., Ltd., which has provided many e-commerce support services to date. We propose specific measures to grow your e-commerce business according to your challenges.

Research professional

Tomohiko Mototani

Representative Director and EC Analyst, Digital Commerce Research Institute, Inc. As Chief Consultant at the think tank Daiwa Institute of Research, he was involved in domestic and international industry research and consulting. From 2014 to 2020, he was responsible for the Ministry of Economy, Trade and Industry's e-commerce market survey, which is the standard research report for the e-commerce industry, for seven consecutive years. He has also worked on numerous research projects for the Japanese government. At the end of 2021, he left Daiwa Institute of Research and established Digital Commerce Research Institute, Inc. at the beginning of 2022. In addition to e-commerce market research, he conducts market analysis of consumer goods and advises on business strategies based on abundant data, as well as lecturing and writing activities.

E-commerce operations professional

Commerce Media Inc.

Our specialists, including those with experience winning Shopify E-commerce Awards and consultants from Rakuten and Yahoo!, offer full support and can propose the optimal support tailored to your needs. We offer marketing and brand strategies derived from business strategies aligned with the phase of your e-commerce brand. To support the success of your business, we also provide assistance with new product proposals, inventory management, and more.

Challenges and Issues in E-commerce Business

Competition in the e-commerce market is intensifying. Correctly "understanding the current situation" and "prioritizing countermeasures" are key to future growth.

Sales are stagnating, but I don't know where the problem lies.
Ad spending is increasing, but we're not seeing results.
New customers aren't increasing, and we're relying on repeat customers.
I feel like we're not beating the competition, but I don't know what's different.
We don't have the personnel or time in-house to perform analysis.

Our support style

We analyze your company, competitors, and the market (customers) from three perspectives, visualizing challenges through both qualitative and quantitative analysis, and propose concrete improvement measures.

01 Our company's situation
We will analyze the state of your business, including sales performance, product characteristics, quality of product descriptions, price competitiveness, and promotional methods.
02 Competitor landscape
We analyze the status of your competitors that your company should be aware of, including sales performance, estimated market share, degree of competition with your company, promotion methods, and pricing.
03 Market (customer) conditions
We analyze the market situation for your products, including sales figures within the mall, customer demographics, and product trends.

Analysis and Advice Examples

Actual reports are customized to your challenges, clarifying "what the challenges are."

Sales and ROAS trend analysis per product
Review of inbound keywords
In-depth analysis of customer attributes and retargeting review
Comparison of pricing and advertising with competitors
Identification of lost opportunities due to stockouts, etc.

Market size of the product itself
Consumption behavior
Competitor entry patterns
Market size potential
Player composition
Competitor company information

Pricing plans

The challenges and analysis content vary depending on your business content and objectives. We will provide a customized quote after discussing your current challenges and goals, so please feel free to contact us first.

Three plans to choose from

	Basic From 300,000 yen	Standard From 500,000 yen	Premium From 1,000,000 yen
Amazon	○※1	○	○
Rakuten Ichiba	○※1	○	○
Yahoo! Shopping	-	※2	○
Proprietary EC site/Physical store	-	-	○

※1 Any one of these
※2 Available as an option

Analysis items for each plan

Category	Item	Basic	Standard	Premium
Company's situation	Management strategy/Organizational structure	-	-	○
	Business operations	-	○	○
	Key KPIs	○	○	○
	Results by genre	○	○	○
	Results by customer attribute	○	○	○
	Repeat purchase results	○	○	○
	Referrer/Search keywords	○	○	○
	Advertising/Promotional effectiveness	○	○	○
Competitor's situation	Sales status/Sales trends within the marketplace	○	○	○
	Product characteristics	-	○	○
	Estimated share	○	○	○
	Product composition (MD)	○	○	○
	Degree of competition with your company	○	○	○
	Company information (capital, sales, number of employees, etc.)	-	-	○
	Assumed management strategy/Channel strategy	-	-	○
	Sales channels (※Physical store visit)	-	-	○
	Player structure	-	-	○
	Entry format/Possibility of new entry	-	-	○
	Year-on-year growth rate	○	○	○
	Promotions being implemented	○	○	○
	Price/Shipping/Other services	○	○	○
Market situation	Marketplace sales volume	○	○	○
	Customer attributes	-	-	○
	Product trends	-	-	○
	Market size of the product itself	-	-	○
	Market size by marketplace	○	○	○
	EC conversion rate/Real sales ratio	-	-	○
	Market size potential	-	-	○
	Potential consumers	-	-	○
	Consumer behavior	-	-	○
	Situation of adjacent markets	-	-	○

Track Record

ILMIIO ROASTERY Lab. Official Online Shop
We designed it to visually convey coffee bean characteristics to users, such as flavor profiles, in an easy-to-understand way. The design also considers ease of operation for store management, including product registration and inventory control.
RUN-WALK Style Official Online Store
We created a design that matches the brand image, customizing necessary parts with coding, and built a simple site that is easy to manage after release.
Zweigen Kanazawa Official Online Shop
By unifying what were previously three separate websites into a single Shopify site, we've created a user-friendly experience for both customers and our operations team.
Kurayoshi Market Official Online Store
To introduce the scenery and tourist spots of Kurayoshi City to people around the world, we created a website with images of Kurayoshi City in various places and designed it to be simple and easy for both users and operators to navigate.
Benoit Niant Official Online Site
We have implemented features such as displaying the specified delivery date on the product detail page for each product group with different store information and delivery dates, and recommending cacao and products based on the user's preferred flavor.