Introduction: Increase the credibility of your e-commerce site with the power of reviews!
Product reviews are now an essential part of running an e-commerce site.
In fact, it is said that approximately 85% of users in Japan "consider reviews before purchasing" (Reference: Nielsen), so the presence or absence of reviews has a significant impact on conversion rates.
E-commerce site operators using Shopify can increase trust in their products and purchase rates by introducing a review app. Among these, one review app that is gaining popularity for its high functionality and cost-effectiveness is "Judge.me."
In this article, we will take a deep dive into practical information about Judge.me, from its basic features to its surprisingly little-known effects on SEO strategies!
What is Judge.me?: Why Shopify users love it
Judge.me Product Reviews App | Shopify App Store
Judge.me is a customer review app exclusively for Shopify, and what's great about it is that even the free plan comes with a lot of features .
For example, the following features are provided free of charge:
- Product review posting function (star rating + comments)
- Automatically send review request emails
- Customers can post reviews with images
- Review widget display (product page, top page, etc.)
- Japanese language support
The paid plan "Awesome" ($15/month) includes the following features:
- All features in the free plan
- Submit reviews to Google Shopping (use reviews for product advertising)
- SNS integration: Server integration with Facebook, Instagram, TikTok, and X (Twitter)
- 100+ external integrations (Klaviyo, Gorgias, etc.)
- Automatic coupon and referral program issuance
- Email customization feature
- Advanced features such as Q&A function, AI auto-reply, and All Reviews page
Comparison with other review apps
We compared it with other Shopify review apps!
| Judge.me | Loox | Yotpo | |
|---|---|---|---|
| focus | Collecting, managing and displaying reviews for e-commerce | Visual Review and Usability | General Review + Marketing Suite |
| Number of reviews | Unlimited reviews (even on the free plan) | Unlimited reviews on higher plans | Monthly fee and number of reviews will be determined by the number of orders per month |
| Automated email sending | 〇 | 〇 | 〇 |
| SEO structured data support | ◎ | △ | ◎ |
| Monthly fee | Free or $15 for the higher plan | From about $12.99 | Starting from about $15 |
Point: Judge.me is an app that not only allows you to start using all the necessary features for free, but also supports SEO evaluation of products by displaying star ratings in Google search results.
Important point to know: Judge.me is also effective for SEO
As mentioned earlier, one of the biggest benefits of using Judge.me is its support for structured data, which allows reviews to appear in Google search results .
What exactly can be done?
- The product page's "star rating + number of reviews" will be displayed in search results (rich results)
- Automatically output review information in Schema.org format
This makes it more than just a review display app; it also functions as a powerful customer acquisition tool in organic search .
Surprisingly, there are still very few e-commerce businesses that are taking this into consideration when introducing it!
Important point to know 2: The "operational design" after collecting reviews influences the CVR
Collecting reviews is not the end of the story . How you manage them after collecting them can make a big difference in conversions and customer loyalty. Judge.me allows you to:
Examples of effective settings and ideas:
Optimizing the timing of sending review request emails
It is important to set the period from delivery to use depending on the product category (e.g., 7 days for apparel, 14 days for cosmetics).
Point: When it comes to fashion, customers try it on immediately after receiving it, while when it comes to cosmetics and skincare, it takes a few days to a few weeks before you can see the results. If you reach out to customers at the right time, they will feel more emotional and will be more likely to write a high-quality review.
Automatically hide negative reviews
It is important to maintain credibility and prevent outrage by temporarily hiding reviews with 2 stars or less, and then having the administrator check and respond before deciding whether to display them.
Utilizing the Q&A function
Judge.me allows you to post not only customer reviews but also questions and answers, making it an effective alternative to FAQs.
All of these settings can be easily configured from the admin panel.
Important point 3: Strengthen automation by linking with other tools
Judge.me is highly compatible with other major marketing tools, and also contributes to automating and streamlining e-commerce operations .
Examples of tools that can be integrated:
Third-party apps
It integrates with a variety of apps from the Shopify app store, including Klaviyo, Boost Commerce, Bold Product Options, and Weglot (see Judge.me ).
Shopify Flow
You can create a workflow to send Slack notifications or automatically tag reviews after they are posted.
Integration with Google Shopping <br>You can display reviews (star ratings) on product listing ads, helping to improve cost-per-click (CPC) efficiency.
Third-Party App Integration: Examples of Use with Klaviyo
Judge.me also has a wide range of integration features with other popular apps. The integration with Klaviyo in particular is extremely effective as an e-commerce marketing strategy. By linking the review information obtained through Judge.me to Klaviyo, you can send automatic emails and segment users when a review is posted. You can also send buyers "introductions to other popular products" and "review thank-you coupons" (Judge.me: Awesome plan only).
[ Read more about Klaviyo here! ]
Klaviyo x Judge.me: Building a Virtuous Cycle of Automation
- Integrate review information from Judge.me with Klaviyo
- You can send automated emails and segment your audience when a review is posted.
- You can also send "other popular product introductions" and "review thank you coupons" to buyers.
Examples of marketing initiatives triggered by reviews
(Reference: Judge.me )
| Event triggers | Automated Action Examples |
|---|---|
| ★5 Review Posting | Thank you email |
| Post a review with 3 stars or less | Follow-up email |
Point:
- Events are sent for published and unpublished reviews.
- No events are triggered for imported reviews.
- Events will only be recorded on a customer's Klaviyo profile if they are already on your Klaviyo subscriber list.
Important points to note during initial implementation and Commerce Media's support
You can start using Judge.me immediately after installation, but you need to be a little careful about embedding it in your theme files , especially if you are using a customized Shopify theme.
Common stumbling points:
- Widgets not reflected in theme
- Display issues on mobile devices
- I can't create the email I want using the email template.
- I need support for integrating with other apps (e.g., Klaviyo), but I don't know how.
Commerce Media can provide comprehensive support , from handling these initial setups to establishing operational rules and technical assistance with integration with Klaviyo and Google.
Summary: Reviews are "content assets" - maximize their value with Judge.me!
In e-commerce operations, reviews are not just a collection of opinions. They are a multifaceted marketing resource that can help build trust, improve SEO, and encourage repeat purchases .
When operating on Shopify, "Judge.me" is a highly cost-effective option that can be implemented for free and offers high functionality and excellent integration capabilities.
Commerce Media goes beyond simple implementation and provides strategic support to help you transform reviews into a "system that generates sales." If you have any concerns about how to utilize reviews, please feel free to contact us.
If you have any questions about website construction (new, replacement, renewal), please contact us!
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