Commerce Media Inc. is pleased to announce that it has launched a new service, "EC Growth Analysis," aimed at further growing e-commerce businesses, supervised by Tomohiko Motoya of Digital Commerce Research Institute Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Tomohiko Motoya) on April 30, 2025.
"EC Growth Analysis" is a service that utilizes expertise accumulated at the forefront of digital commerce and advanced analytical techniques to support strategy planning to solve various issues faced by companies in the EC business, such as sluggish sales and a lack of ability to attract customers.
Supervisor: Tomohiko Mototani
Representative Director of Digital Commerce Research Institute, Inc. and EC analyst. Engaged as chief consultant in domestic and international industry research and consulting at the think tank Daiwa Institute of Research. From 2014 to 2020, he was responsible for the Ministry of Economy, Trade and Industry's Electronic Commerce Market Survey, a standard research report for the EC industry, for seven consecutive years. He has also worked on many other research projects for the Japanese government. He left the company at the end of 2021 and established Digital Commerce Research Institute, Inc. in early 2022. In addition to conducting research on the EC market, he provides market analysis of consumer goods based on a wealth of data, advises on business strategies, and is active in lecturing and writing.
Characteristics of EC growth analysis
We analyze from three directions - your company, your competitors, and the market (customers) - to visualize issues from both qualitative and quantitative perspectives, and propose concrete improvement measures.
- We will analyze the state of your business, including sales status, product characteristics, product explanations (how well they are done), price competitiveness, and promotional methods.
- We analyze the situation of competitors that you should be aware of, such as sales status, estimated market share, degree of competition with your company, promotional methods, and prices.
- We analyze the market situation to which your products belong, such as sales volume within the mall, customer attributes, and product trends.
Analysis content (example)
- Sales and ROAS trend analysis for each product
- Review of inflow keywords
- Deepening customer attributes and reviewing targeting
- Compare prices and advertisements with rival stores
- Understanding opportunity losses due to stockouts, etc.
Please see the service overview page for details.
