Shopify launches Instagram ShopNow feature
The ShopNow feature that allows you to purchase products directly from Instagram, which was first released in June 2018 on major e-commerce sites like BASE, ZOZOTOWN, and Baycrews, is now finally available on Shopify. Previously, if you used Facebook Shops you could tag products by linking them to your feed, but being able to set it up directly from Shopify makes it easier to operate your shop. In this article, we'll look at how to set it up.
How to set up ShopNow on Shopify
I actually tried setting it up on the management screen.
*In some cases, you may already be connected to Facebook, so we will add other patterns below.
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Adding the Instagram channel in the admin panel
Click the + button on SALES CHANNELS to display channels that you can add to your shop. Let's add Instagram.
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Authorizing Shopify and Instagram integration
Setting up is very easy as you just need to press the buttons displayed.
We will link with Facebook. Instagram is a service under Facebook, so it seems that product information is shared.
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Complete the review from the review screen
Once the setup is complete, the review will begin. It says that you will receive the results within a few days, but when I actually tried it, I received an approval email within about 10 minutes.
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Linking configuration products
Once the setup is complete, your Shopify product information will be sent to Instagram, and you'll be able to tag your products from the post edit page.
Here is the actual post you set (please check it on the Instagram app)
→ Test purchase site
Instagram is the hottest purchasing channel right now
Instagram has been attracting attention as a very large platform for purchasing behavior and attracting customers. Until now, the inability to add direct links from posts has been a concern, but this new feature release will accelerate the purchasing experience from Instagram more than ever before. We provide support for the introduction of EC sites, mainly Shopify, so if you are interested, please feel free to contact us.
