Google Analytics GDPR Compliance

You may lose all of your past Google Analytics data.

If you use Google Analytics on a regular basis, there is some news you should definitely check out.
First, look for the following titles in your email:

▼English version
[Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)

▼Japanese version
[Please take action] Important notice regarding Google Analytics data retention and the General Data Protection Regulation

To summarize the email:

• The retention period for past data will change.
• Data retention periods are set automatically.
• Set retention periods at each site.

In short, it's like this.

What is the data retention period?

Let me explain in a bit more detail.
Until now, there was no specific data retention period set, so there was no risk of past data being lost.

With the changes made on May 25, 2018, the retention periods will be set as follows:
*From April, the retention period has been automatically set (default) to 26 months.

In other words , if you do not make any changes, you will not be able to see your past data after 26 months . This is very important.

Regarding countermeasures

Of course, you can avoid this by setting it up. Please read this article carefully and then set it up in Analytics.
Setup is very easy, so we recommend you get started right away - it should only take about 5 minutes.
Here we will show you how to set it up.

Regarding the setting method

1. Click "Management" in the left menu (the gear icon at the bottom left)
2. Click on "Tracking Info"
3. Click "Data Retention"
4. Change the dropdown for User Data and Event Data Retention from "26 months" to "Do not automatically expire"
5. Click "Save"
6. completion

Regarding precautions

• Please set this for each site .
• The notification email may only have been delivered to the administrator.

Be sure to check with your analytics administrator.

lastly

In the future, the use of analytics will continue to be important not only for e-commerce but also for checking the status of the website.
In particular, since past data is a valuable asset, it is important that we protect that data ourselves.