INTERVIEW 社員インタビュー

Why I'm at Commerce Media

Before joining Commerce Media, I changed jobs to two other companies. Both of these jobs are the basis for my design, and I think they were good opportunities to learn different ways of designing. In this article, I will talk about how I became an EC designer and what I consider important in designing.

Switching from large-scale design work to web design

My first job was as a new graduate at a major car manufacturer where I was involved in design development. I originally majored in sculpture at university, so I joined the company because I was attracted to the idea of ​​being able to design three-dimensional objects.

Cars need to be designed with consideration for design and functionality within many constraints, so it takes several years for a single product to be completed. It was a very difficult job to complete the product within an accuracy of 0.5 to 1 mm while coordinating with each department, communicating within the team, and clarifying problems.

I believe that this experience has now given me the skills to grasp the information needed for product pages and e-commerce sites, organize it, and incorporate it into the design.

I worked there for a long time, but I had to move far away due to family circumstances, so I quit. When I thought about my next job, I also wanted to try other types of work, so I decided to go to school for web-related work, which I was interested in at the time.

The curriculum was to attend school for 3 or 4 months and then do an internship at the end of the course to gain corporate training. I enjoyed the classes and felt that I would like to gain some work experience. So next I applied, hoping to work in a web-related field at an apparel company, which I like.

Apparel e-commerce with no prior experience

The second company I joined was an apparel e-commerce company with no physical stores. When I joined, we had about six websites selling on Rakuten Ichiba, Yahoo! Shopping, Ponpare Mall, Shoplist, Magaseek, and Q10, but when I joined, my predecessor left the company and I was suddenly put in charge of all the work for the six websites.

I started out not knowing anything about EC, and at first I was doing all I could just do the bare minimum, but as I did various things, there was a moment when everything came together, and although it's hard to put into words, I believe that moment helped me to gain a much deeper understanding of EC.

After that, when the number of customers increased, we opened stores on ZOZOTOWN and Locondo, and expanded to a total of 10 sites. As we came into contact with many malls, we began to see the characteristics of each mall, and we gradually learned how to increase sales at each mall, such as this mall sells at low prices, this mall focuses on trends, and this mall sells well when it coincides with sales planned by the mall.

Also, this company had a strong culture of taking on challenges, so I had the opportunity to try my hand at a variety of different things.

At the time, we only shot models for one color, and created product pages using product photos for the other colors. However, sites like ZOZOTOWN display each variation on the search screen separately, so we thought that sales would increase if we shot models for all variations.

However, the fact that hiring a dedicated model would increase the cost was a problem, and the initiative was on the verge of being put on hold. However, the person at the reception desk of the rental conference room we were using at the time happened to fit the image, so we asked them to be a model, despite not expecting it to work, and they readily agreed. After that, all of the photos were taken with the model, and I believe this challenge led to a significant increase in sales.

Attention to detail in design

I had worked in all kinds of malls and had done pretty much everything with apparel, so I wanted to handle a wider variety of products, and while I was looking for a company that fit the bill, I came across Commerce Media and decided to join the company.

The first thing I noticed when I joined Commerce Media was that many of the clients were well-known companies, considering the company's size. Also, unlike the apparel I had been selling up until then, it was refreshing to see that sales were completely different depending on the product.

When I first joined the company, I was assigned to the production department, where I was mainly responsible for designing and coding client's Shopify sites, but I also had experience in operating a mall and handling orders and customer service at an apparel e-commerce company, so I am now also involved in production and operation work as part of the consulting department.

Some people may wonder why I am in the Consulting Department, even though I handle a variety of different tasks, but that is because the thing I value most when it comes to design is sales .

In design, I place importance on organizing information and finding its appeal (selling points), and create a design that sells by considering competitors, the actual location where the product will be displayed, and the areas where buyers will view the product. I am a designer who is conscious of such things.

In addition, because I have experience in operations, orders, and customer service, I am conscious of taking into account the overall flow of EC when designing. Immediate sales are important, but it is also important in the long term to avoid accidents so that customers do not leave.

What I want to challenge in commerce media

In my opinion, designers suited to commerce media are those who can combine design with something else.

I think this applies to people who have been involved in e-commerce work in a broad and shallow way, or people who have run an e-commerce business in a small team. In many cases, such people are thought to have no specialization and no strengths, but in e-commerce, that broad experience is a strength.

I think this is a good environment for people who want to try their hand at various other fields. I would like to support people who are willing to take on challenges and want to acquire strengths other than design.

As for my future, just as I had expected when I joined the company, I am now able to be involved with a variety of products, so I would like to use this knowledge to once again work on products aimed at women, such as apparel.

There are many new sales methods, strategies, and advertisements that I didn't know about before, so I'm confident that I can sell more than before.

If you are willing to take on the challenge with us, we would appreciate your application.