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Summary of presentations at Shopify UNITE 2018 in Japan

What is Shopify UNITE?

Shopify UNITE is the world's largest global e-commerce conference where Shopify partners and engineers gather to experience the latest e-commerce technology, connect with people active in various fields, and create the future of e-commerce together. The 2018 event was held in Canada in May, and more than 1,000 people from 40 countries participated.
The Japanese version of the event was held on June 27th at Tech Play Shibuya, called "Shopify UNITE 2018 in Japan," so we've summarized the announcements, focusing on Shopify's new features and updates. (Listed in order of planned implementation)

A new type of coupon

You can issue BOGO (Buy one get one free) and bulk purchase discount coupons. You can issue them from the Discount menu in the admin panel.
Implementation time: Released

Dynamic Checkout

This function automatically adds an optimized "Buy Now" button to the product page based on the user's past payment history. Since it skips the cart screen, it shortens the time to complete the order, which can increase conversions.
This feature has already been released, but you will need to edit the code to add it to an existing theme. You can use this feature without editing the code by installing a new free theme. We plan to explain how to implement this feature in an existing theme in a separate article at a later date.
Implementation time: Released

Shopify UNITE 2018 in Japan

Marketing campaigns

A "Marketing" item will be added to the menu of the Shopify admin screen, and three options will be available: advice, campaigns, and reports. For example, advice will notify you of measures for products with good sales, and campaigns will allow you to flexibly create measures based on conditions.
Implementation time: Scheduled for summer 2018

Location Features

You want to share inventory between multiple brick-and-mortar stores and online stores. But you can't or don't want to use external inventory integration software. With Shopify, you can manage your inventory on your own.
Implementation time: Scheduled for summer 2018

Shopify UNITE 2018 in Japan

Shopify Marketplace

This is a function (service) that allows Shopify store owners to request work from Shopify partners by simply answering questions in a form. Invoicing can also be done from the admin screen. It looks like it will eliminate unnecessary hassle for both store owners and partners.
Implementation time: Beta version scheduled for summer 2018

Shopify UNITE 2018 in Japan

3D product data display

This function allows you to view product photos in 360 degrees using 3D data instead of a single image. The background can also be adjusted to match the living space in which the product will actually be used.
Implementation time: Beta version to be released soon

Shopify UNITE 2018 in Japan

Multi-currency payments now available on Shopify Payments

In cross-border e-commerce, if a price is displayed with a decimal point during currency conversion (e.g. $50 → ¥5,541.5), the purchase rate drops. By removing the decimal point and displaying a round price, it is expected that the purchase rate will increase.
Implementation time: Scheduled for fall 2018

Shopify UNITE 2018 in Japan

Shopify Payments adds local payment methods

The main online payment methods differ from country to country. Although the language and currency are supported by each country, the payment methods are the same. To solve this problem, it will be possible to provide different payment methods by country. This is also an update that is expected to increase purchase rates when implemented in cross-border e-commerce.
Implementation time: Scheduled for fall 2018

lastly

At the event, Shopify also announced collaborations with OpenLogi and Yayoi Accounting. It is expected that various companies and services will continue to support Shopify in the future. It is not difficult to imagine that Shopify will rapidly increase its share of the e-commerce platform market in Japan. We believe that switching from existing platforms to Shopify will become a big trend in the future. We can also handle requests to open new stores on Shopify or switch from existing platforms. If you are considering using Shopify, or even if you just have a casual question like "Can you do this with Shopify?", please feel free to contact us.

→ Contact form here
→ Start your own e-commerce business with Shopify!

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