- "I want to increase sales on my e-commerce site using Shopify."
- "We want to expand our after-sales service."
- "We want to give customers peace of mind when making a purchase."
This article is for such people.
Shopify doesn't have the ability to sell extended warranties with products.
Even when launching an e-commerce site with Shopify, some business owners face challenges such as not being able to upsell or retain customers based solely on product sales.
Furthermore, even if you come up with new measures, you will have to pay fees without knowing for sure whether they will be effective.
Therefore, the extended warranty app "proteger" solves the above issues by using an extended warranty.
Extended warranties like Apple Care can be easily installed in as little as one day, even by those who are not familiar with the system, and after installation, specialized staff will support you in selling the extended warranty plan.
What you'll learn in this article
- What is an extended warranty?
- Benefits of using "proteger"
- What you can do with "proteger"
- How to start "proteger"
What is an extended warranty?
First, I will explain extended warranties for those who are not familiar with them.
An extended warranty is a service that provides free replacement or repair of natural failures or malfunctions that occur for a certain period of time after the manufacturer's warranty period has expired.
When you think of extended warranties, you probably think of Apple Care or the ones you get when buying home appliances at a consumer electronics store.
If a customer purchases a product from an e-commerce site, starts using it, and then it breaks soon after, and you do not offer adequate support, that customer will not purchase products from your store again.
In fact, it is said that the repeat customer rate is about twice as high between extended warranty subscribers and non-subscribers, and extended warranty subscribers have a strong tendency to reselect the products and brands they currently use, which means that extended warranties are a way for manufacturers and retailers to lock in customers.
These results show that extended warranties serve as a touchpoint for customers, encouraging them to make their next purchase.
However, while large companies have been able to offer extended warranties up until now, it has been difficult for small and medium-sized businesses that need extended warranties to incorporate them as part of their after-sales service.
In reality, e-commerce businesses must overcome the following hurdles before introducing extended warranties.
- Insurance company review
- Integration into EC site
- Apologies/communications with customers
- Linking ordered products and warranty-enrolled products using Excel, etc.
- Confirmation of return and refund method
With Proteger, you have everything you need to start your extended warranty. The average implementation period for an extended warranty used to take more than 90 days, but by linking your order information, you can start your extended warranty as soon as the same day.
Benefits of using "proteger"
proteger is an extended warranty for EC. You can easily set up an extended warranty button on your EC site.
As shown below, there are benefits to introducing an extended warranty, such as increased sales and no increased operational costs.
merit
- Extended warranties ease barriers to new purchases for customers and promote purchases on e-commerce sites
- Upselling is possible by selling extended warranties
- Proteger will handle customer inquiries regarding replacement and repairs.
- Proteger will bear the liability risk for replacement and repairs.
- The warranty is electronic, so customers can apply for the warranty via a chatbot available 24 hours a day.
- Adding features is hassle-free
What you can do with "proteger"
We would like to introduce what Proteger can do.
By introducing proteger, extended warranties can be displayed as options on product pages.
This way, you will never miss out on an extended warranty. All you have to do is add the extended warranty to your cart along with the product and check out.
If you purchase an extended warranty, it will be automatically linked to Proteger. The introduction of Proteger will not increase your operational costs.
On the business's management screen, you can see at a glance how many extended warranties you have subscribed to.
In addition, if a defect occurs in the product you purchased, proteger will accept the warranty claim.
Proteger has a warranty claim chatbot that is available 24 hours a day, so customers can make warranty claims at any time (of course, warranty claims are also accepted over the phone).
The warranty claim will be communicated to Proteger customer support and the actual warranty will be fulfilled.
Proteger will cover all product prices and shipping costs incurred when applying for a warranty.
In addition, there is a function that allows you to give a Shopify coupon when you apply for a warranty, although this is limited to e-commerce sites using Shopify. Since customers are expected to use the coupon to shop again, warranty applications can also help increase revenue for businesses.
Examples of stores that are actually using the service
How are e-commerce sites that actually use the extended warranty app using it? Here we will introduce some examples of sites that have actually implemented Proteger.
Selling children's smartwatches with extended warranty plans
Oaxis Japan Co., Ltd., a retailer of children's home appliances, sells children's smartwatches that can track their child's location, with an extended warranty plan that customers can choose from.
In fact, the rate of customers buying extended warranties has risen to over 44% since the introduction of the extended warranty. Approximately one in two people purchase products with an extended warranty, proving that the two are a good match.
How to start "proteger"
We will explain the application procedure for Proteger in an illustrated manner.
- Install from Shopify's app store ( here )
- You will receive an email from Proteger with information to log in to the admin page.
- A sales representative will contact you with support to get started with Proteger.
*A separate contract is required. (Free of charge)
"Proteger" Fees
Proteger makes it easy to install an extended warranty, and there are no initial or monthly fees to use the app. This means you can easily install an extended warranty without incurring any costs.
In addition, when selling extended warranties, there is a system in place that returns a portion of the warranty fee to the business owner, so not only is there no cost, but the e-commerce site also receives direct sales from the warranty fee.
Click here for inquiries from installation shops and dealers
Proteger, which can increase sales by providing an extended warranty and build long-term relationships with customers, is a must-have measure for running an EC site in the future. In addition, Kiva Co., Ltd., which operates the extended warranty, is accepting consultations for Shopify construction vendors. If you are interested, please contact us below.
Click here for inquiries from installation shops and dealers
summary
Above, we have explained about extended warranties and "proteger", which can be implemented in Shopify stores.
Depending on the product you are dealing with, you may want to improve your extended warranty service. In such a case, please consider Proteger.
If you have any questions about the contents of this article or how to install Proteger, please feel free to contact us.
Contact us
*This article is current as of September 2021. Due to future updates or changes to Shopify specifications, it may not be possible to set up exactly as described in this article.
