Want to Analyze Site Users and Increase Sales?
Klaviyo Is the Go-To Email Automation Tool for E-Commerce Brands
- There are so many email apps for Shopify… Which one should I use?
- I want to better understand my site visitors.
- I need an email automation tool that helps increase sales.
If you’re an e-commerce marketing manager, these are probably familiar concerns.
Don’t worry — Klaviyo, a globally popular email marketing app, has your back!
It’s more than just an email delivery tool — it’s packed with features to help grow your business.
In this article, we’ll explain what Klaviyo can do, its pricing, and how it compares to other email marketing tools.
- 【Table of Contents】
- What is Klaviyo?
- 【Features】5 Reasons Why Many Merchants Use Klaviyo
- 【Pricing】Klaviyo's Plans
- 【Comparison】Klaviyo vs. Mailchimp
- Conclusion
What is Klaviyo?
Klaviyo is an email newsletter and email automation app available for Shopify (and other e-commerce platforms).
Released in 2012, it has over 2,000 reviews on the Shopify App Store and boasts a strong rating of 4.3 out of 5, making it one of the most trusted apps in its category.
Klaviyo: Email Marketing & SMS
*Link to Shopify App Store
Here’s what you can do with Klaviyo.
Create and Send Newsletters
Whether it’s announcing a sale or launching a new product, newsletters help increase customer interest and drive conversions. With Klaviyo, you can design emails using a drag-and-drop editor, similar to Shopify’s theme editor, with no coding required.
Klaviyo also offers a wide range of pre-built email templates, making email creation even easier.
Segmented Email Campaigns
Klaviyo allows you to target specific customer segments with tailored content.
Example:
Create a cross-sell segment targeting customers who purchased Product A but haven’t yet purchased Product B, and send them a Product B recommendation email.
You can also segment by:
- Geographic location
- Purchase history
- Email open/click behavior
Automated Email Flows
Set up automation flows for actions like cart abandonment, email sign-up, or purchases. Once configured, Klaviyo automatically sends the right emails at the right time.
Emails can be fully customized using the same drag-and-drop editor.
【Features】5 Reasons Why Many Merchants Use Klaviyo
Klaviyo offers more features than we can cover in a single article. Below are five standout reasons merchants choose Klaviyo.
①Customer Journey Database
You can manage everything from email activity to site behavior (last visit, viewed products, sign-up date) within Klaviyo, making it easy to analyze individual customers in depth.
You’ll get access to detailed metrics like:
- Signup sources
- Site access time and location
- Orders and device info
- IP address and timezone
Additionally, Klaviyo AI (currently in beta) can predict:
- The next expected purchase date
- Average order value (AOV)
②Email Automation (Flows)
Automated flows help re-engage users who drop off your site and increase the likelihood of conversions.
Examples of flow types:
- Welcome emails for new subscribers
- Abandoned cart reminders
- Post-purchase thank-you emails
Klaviyo’s “Flows” feature allows for flexible, conditional automation based on customer behavior or data points like birthdays, with specific timing like “send at 8 a.m. five days later.”
Depending on the recipient's reaction (e.g., whether they purchase or not), you can send different follow-up emails.
Need help? Commerce Media offers full support for Klaviyo setup.
③Easy Email Creation
Shopify’s native notification emails require HTML knowledge to edit.
With Klaviyo, anyone can build emails using drag-and-drop functionality.
Add blocks for:
- Text
- Images
- Buttons
- Product recommendations
Customize your email design easily — no coding required.
④Customer Support
- Free plan: Access to community and help center
- Paid plan: Email and live chat support (during Klaviyo business hours)
There’s also a well-maintained help center and active support community.
⑤Integration with Other Apps
Klaviyo works with many Shopify apps and external systems.
Example:
You can integrate Klaviyo with Helium Customer Fields to collect customer birthdays and set up birthday email flows with personalized coupons.
Note: Integration with Helium requires some custom coding. Contact Commerce Media for integration support.
Other compatible systems include:
- Amazon
- Facebook Ads
- Smile.io (Loyalty points)
- Wishlist Plus
and many more!
【Pricing】Klaviyo's Plans
Klaviyo's pricing is based on the number of active profiles (imported contacts from Shopify).
- Up to 250 active profiles and 500 emails/month: Free
- Beyond that, pricing scales based on your list size
Pricing（Note: Prices may change/vary and the numbers below may not be the most recent. Please check Klaviyo's official pricing page)
| Number of active profiles | 1,001–1,500 | 10,000 - 10,500 | 20,000-25,000 |
|---|---|---|---|
| Email plan monthly fee (including email chat support) | From $45 Email delivery volume: 15,000 or more per month |
From $175 Email delivery volume: 105,000 or more per month |
From $400 Email delivery volume: 250,000 or more per month |
*There is also an SMS function, but it is not available in Japan.
Check Klaviyo’s official pricing page for accurate estimates based on your store size.
【Comparison】Klaviyo vs. Mailchimp
Another well-known Shopify-compatible app is Mailchimp.
Let’s compare it with Klaviyo.
What is Mail Chimp?
Like Klaviyo, Mailchimp is an email marketing tool. However, it doesn’t offer the same level of detailed customer analytics or flexible automation flows.
Klaviyo vs. Mailchimp Comparison Table
Let's compare them in terms of functionality.
| Klaviyo | Mail Chimp | |
|---|---|---|
| Pricing | Monthly plans (somewhat premium pricing) Klaviyo Pricing |
Monthly plans (more affordable) Mail Chimp Pricing |
| Contact Counting | One contact = one profile, even across lists | Duplicates across lists increase total count |
| Key Features | Email builder, flexible automation flows, AI predictions, integrations, unique coupon codes | Email builder, basic automation, design-focused AI, limited coupons |
| Ideal User | Mid-to-large brands needing in-depth analytics | Small-to-mid brands with basic email needs |
| Usability | Rich features require some eCommerce experience | Beginner-friendly |
| Real-Time Updates | Yes |
Slower sync |
| Mobile App | × Not available | ○ iOS/Android support |
| Support | Email, chat (AI + human), community help center | Email, real chat, US phone support, help center |
Conclusion
Among the many email marketing apps in the Shopify App Store, Klaviyo stands out for its ability to provide in-depth customer insights and flexible automation flows.
With AI in development, Klaviyo could evolve into a "ChatGPT for eCommerce email marketing" in the near future.
If you want to:
- Understand your customers better
- Send timely, behavior-based emails
- Increase revenue and boost repeat purchases
...Klaviyo is the right tool for you.
Need Help Getting Started?
At Commerce Media, we support clients with:
- Initial Klaviyo setup
- Automation flow creation
- App integrations and API support
Want to try Klaviyo but not sure how to begin?
Contact Commerce Media today — we’ll help you turn your email marketing into a revenue engine!
Contact CommerceMedia for Klaviyo Support
