- There are many Shopify email newsletter delivery apps out there, but which one is the best?
- I want to analyze site users more
- I want an email automation tool that will help me increase sales.
Do you have any concerns like these as an EC marketing manager?
Don't worry, we have Klaviyo, a popular email marketing app that is widely used around the world!
It has many other useful features in addition to email delivery.
In this article, we will explain what the email marketing app "Klaviyo" can do, the fees, and compare it with other email marketing apps.
- table of contents
- What is Klaviyo?
- [Features] 5 reasons why many merchants use Klaviyo
- [Usage fee] Klaviyo plan
- [Comparison with other apps] Mail Chimp
- lastly
What is Klaviyo?
Klaviyo is an email newsletter and email automation app that can be used with Shopify (and other e-commerce platforms). It is an email marketing app released in 2012 and has over 2,000 Shopify app reviews, with a rating of 4.3/5.
Klaviyo: Email Marketing & SMS
*Link goes to Shopify App Store
Below, we'll explain what you can do with Klaviyo.
Creating and distributing email newsletters
For example, you need to inform your customers about sales promotions, new product launches, etc., and delivering this information will increase their desire to purchase. With Klaviyo, you can easily create emails without HTML knowledge by adding section blocks with drag and drop, just like Shopify's theme customizer.
Another feature of Klaviyo is that it comes with many email templates that you can choose from to easily create emails.
Segment Delivery
You can narrow down the emails you want to send in detail, making it possible to reach the customers you want to reach with information.
For example, one way to use segments is to create a cross-selling segment of "customers who have purchased product A at least once" and "customers who have not yet purchased product B," and send those targets an email recommending product B. You can also create various other segments, such as by location or by customer actions such as purchases and email opening.
Automated Flow Setup
You need to send emails based on customer actions such as cart abandonment, email sign-up, and purchase. In this case, just set up an automated flow and leave the rest to Klaviyo! Klaviyo will automatically send emails. Of course, the emails you send are also created with Klaviyo's email customizer, so you can prepare email templates with your favorite designs.
[Features] 5 reasons why many merchants use Klaviyo
Klaviyo has far too many features and configuration options to list in this article, but in this section we've compiled 5 reasons why so many merchants use Klaviyo:
①Customer journey database
Klaviyo allows you to manage emails sent to each customer, site activity (when they were last active, what products they viewed, when they signed up for email marketing, etc.), and more, making it a useful tool for detailed customer analysis.
You can perform detailed analysis of email registration status, time and orders accessed on the site, time zone, IP address, when and where and how the site was first accessed. In addition, although it is still in the testing phase, a new AI function called [Klaviyo AI] has been added, which allows Klaviyo to predict the customer's next purchase date, average order value (AOV), and more.
2) Email automation
By setting up email automation, you can take action to bring back customers who have left your site, increasing the chances of conversion. You can set up emails to be sent automatically with a single setup, such as emails sent when registering with your email address, emails for abandoned shopping carts, and thank you emails after purchases. If you are not confident in email design, you can create emails using templates provided by Klaviyo.
Klaviyo also has an automatic scenario email setting function called "Flows." You can automatically send emails from Klaviyo at the delivery timing you set (e.g., send at 8:00 a.m. 5 days later) based on the customer's actions (e.g., purchase, email registration) or customer information (e.g., birthday). You can also set up emails to be sent depending on the actions the customer takes after receiving the email (e.g., purchase, not purchase).
It is flexible to use, so if you need help setting it up, please contact our Commerce Media.
3. Creating emails is easy!
Shopify notification emails cannot be edited without HTML knowledge. With Klaviyo, you can create emails with drag and drop even if you don't have HTML knowledge.
Drag and drop text blocks, images, buttons, product sections and more into your email templates to create the email you want.
④Customer service
For the free plan, you get support and email support. For paid plans, you get email and chat support (during Klaviyo business hours). There's also Klaviyo's support community page and help page, so you might be able to find an answer to your question without contacting support.
⑤Can be linked with other apps
Klaviyo can be integrated with various systems and Shopify apps. For example, you can integrate the form editor app "Helium Customer Fields," which is used on many sites, with Klaviyo.
By creating a membership registration form that includes birthday settings using Helium Customer Fields, and creating a birthday email automation flow in Klaviyo, and integrating the two apps, you can automatically send birthday emails with coupons on your customers' birthdays.
However, since the integration of Helium Customer Fields and Klaviyo requires coding, if you need support for integration, please contact our Commerce Media. In addition, it can be integrated with various systems and Shopify apps such as Amazon (Prime Member), Facebook Ads, Smile (points app), and Wishlist Plus (favorite app).
[Usage fee] Klaviyo plan
Klaviyo pricing plans are based on the number of active Shopify profiles you have.
Active Profiles = Customer contacts imported via the Klaviyo + Shopify integration
You can use it for free if you have up to 250 active profiles and send up to 500 emails per month.
You can freely set your pricing plan based on the number of active profiles on your site.
Price table
| Number of active profiles | 1,001–1,500 | 10,000 - 10,500 | 20,000-25,000 |
|---|---|---|---|
| Email plan monthly fee (including email chat support) | From $45 Email delivery volume: 15,000 or more per month |
From $175 Email delivery volume: 105,000 or more per month |
From $400 Email delivery volume: 250,000 or more per month |
*There is also an SMS function, but it is not available in Japan.
Please check the official Klaviyo pricing page for actual pricing. (Please check according to the number of customers of your store)
[Comparison with other apps] Mail Chimp
Let’s compare Klaviyo with Mail Chimp, another commonly used Shopify app for email marketing.
What is Mail Chimp?
Mail Chimp is an email marketing app like Klaviyo. It doesn't offer the same level of detailed customer analysis or flexible automation flow creation as Klaviyo, but it does have the basic functionality for email delivery.
Klaviyo VS Mail Chimp
Let's compare them in terms of functionality.
| Klaviyo | Mail Chimp | |
|---|---|---|
| Amount |
Monthly fee Some people find the monthly fee a little high Klaviyo Pricing |
Monthly fee -Lower fees than Klaviyo Mail Chimp Pricing |
| Plan (number of active profiles) | Even if a contact is in multiple lists, it is counted as one contact. This means that the monthly fee can be reduced compared to MailChimp. | If contacts overlap in multiple lists, each will be counted as multiple contacts. This means that you will be perceived as having more customers than you actually do, and your monthly costs will be higher. |
| function |
・Email Editing Customizer ・Automated flows: It is possible to create various marketing flows - AI functionality for analysis available (Example) AI predicts when a customer will make a purchase next - Links with other apps and systems ・Coupon: Unique coupons can be set |
・Email Editing Customizer Automation flows: You can't create long flows like you can with Klaviyo Includes analytics: No complexes like Klaviyo ・There is an AI function, but it is a function that supports email design rather than analysis. - Links with other apps and systems ・Coupons: Unique coupons cannot be set. *Basically has the same functions as Klaviyo, but does not allow for as much customization or detailed analysis as Klaviyo. |
| Target Users | For medium to large brands and companies that need marketing tools that can provide in-depth customer analysis | For small to medium-sized brands and businesses that only need basic marketing tools |
| Ease of use | Since it has many functions, you need some e-commerce and marketing knowledge to use it effectively. | Simple specifications make it easy to use even for EC beginners |
| Update Speed | real time | Updates take a long time |
| Mobile App | × | ○ (iOS/Android) |
| support | Email, chat (AI and real), help center, community forum | Email, chat (real), phone (US), help center |
lastly
Klaviyo is a useful email marketing app available in the Shopify app store that allows you to perform detailed customer analysis and set up automated flows. Although it is currently in the testing phase, it is expected that AI will be developed and it will become a ChatGPT-like email marketing app in the future.
If you want to know more about your customers, get immediate information based on their actions, and increase sales and repeat customers by sending emails, then Klaviyo is the tool for you.
Commerce Media actually provides support for clients in setting up Klaviyo. We can provide support with initial setup, consultation and setup of automation flows, linking Klaviyo with other apps, etc. If you would like to try Klaviyo, are having trouble setting it up, or have any other concerns, please contact Commerce Media.
