3 ways to increase sales using Shopify!

Single Sign-On Membership Registration

Currently, there are many companies that have various websites such as brand sites, corporate sites, etc. Single sign-on is especially necessary for such companies.

Single sign-on is a function that allows you to log in to multiple sites with one ID.

For example, one Rakuten ID can be used to log in to various sites such as Rakuten Travel and Rakuten Ichiba. Users only need to remember one login information (login ID) and can easily use it across multiple sites.

However, actually setting up this feature on your site would require significant development costs.

If your store is on the Shopify Plus plan, you can achieve this with a convenient feature called "Multipass"!

Single sign-on with Multipass

If your shop is on the Shopify Plus plan, you can use a feature called "Multipass."

By utilizing Multipass, businesses that operate multiple Shopify sites can allow customers to log in with a common ID. This eliminates the need for members to register on multiple sites and enables customers to log in with a common ID, providing a seamless customer experience and contributing to improved usability.

[Case Study] The benefits of using LINE Login

An example of single sign-on would be to place a "Log in with LINE" button on your membership registration page or login page.

There are three benefits to using LINE Login.

①You can log in to the site with your LINE ID.

Single sign-on allows users to easily log in to websites using their LINE ID, which boasts an overwhelming popularity rate in Japan, making it possible to easily log in to websites whether at home or on the move.

②Get data with one tap

LINE Login brings great benefits not only to customers but also to shops. When customers register as members with just one tap through their LINE account, shops can obtain the customer's LINE ID and use it for marketing activities.

③ Send LINE notification

LINE Login is also effective in strengthening your shop's CRM strategy. By linking with the Shopify app "CRM PLUS on LINE," you can obtain your customers' LINE IDs and send them personalized messages. Sending abandoned cart and restock notifications via LINE promotes one-to-one communication with customers and leads to increased customer loyalty.

[App Introduction] CRM PLUS on LINE

[App name] CRM PLUS on LINE

The Shopify app "CRM PLUS on LINE" utilizes the Multipass API to enable LINE ID login to your Shopify store.

By introducing this app, you can not only place a LINE login button on your membership registration page and login page, but you can also utilize CRM functions linked to your official LINE account to strengthen engagement with your customers.

Leverage CRM automation

There are many options for CRMs that can be integrated with Shopify, including Klaviyo, DotDigital, Mailchimp, etc. The biggest benefit of introducing a CRM is that you can develop personalized marketing measures by building and analyzing a customer database.

CRM allows you to collect and analyze a variety of data, such as customer purchase history, on-site behavior, access frequency, etc. By utilizing this data, you can communicate accurately to meet the needs of each individual customer, leading to improved customer satisfaction.

In addition, many platforms, including Shopify, are seeing remarkable advances in CRM that utilizes AI. By analyzing customer purchase history and behavioral data, AI is enabling more advanced personalization, such as predicting what products a customer is likely to purchase next.

In addition, the service also comes with a comprehensive automated email delivery function based on AI data analysis, making it possible to deliver the most appropriate content to each customer at the optimal time.

[Case Study] CRM Automation

Many websites have an email newsletter registration feature as standard. However, there are also cases where effective communication is lacking and engagement with customers is not maintained after the customer registers for the email newsletter. Even if a customer is acquired with great effort, if follow-up is insufficient, they may lose interest in the site.

Marketing automation using CRM is an effective way to solve this problem. By automatically sending emails based on pre-set scenarios, you can maintain continuous contact with customers and encourage them to return to your site. By setting up scenarios that correspond to various customer actions, such as follow-up emails after newsletter registration, birthday emails, purchase completion emails, and cart abandonment emails, you can improve customer experience and increase conversion rates.

[Case Study] Results of using automation

This is an automation set up by a certain food and beverage company using Klaviyo after their first purchase (one month of data).

Key points for setting up automation

① Increase purchases by steadily sending emails

When designing marketing automation, it is important to strike a balance between the frequency of delivery. Excessive delivery can lead to customer abandonment, while delivery that is too infrequent can make it difficult to maintain customer engagement.

To build an effective automation scenario, it is necessary to consider customer behavior and attributes and design the optimal delivery frequency and content. For example, to customers who have just made their first purchase, you can send them emails that will increase their desire to purchase, such as requests for product reviews and introductions to related products, while to customers who have not made a purchase for a long time, you can send them coupons and campaign information to encourage them to make a repeat purchase.

②Personalization is important

Sending the same email to all customers at once is not necessarily effective. If you send a uniform message without considering the customer's attributes or behavioral history, it may not meet the customer's interests and may lead to a decrease in engagement.

This is where personalizing email content becomes important. Providing information tailored to the needs of each individual customer can improve the customer experience and increase purchasing motivation. For example, by using Klaviyo's marketing automation tool, detailed personalization is possible, such as introducing related products based on the customer's first purchase. In addition, providing coupons can encourage customers to make purchases and is expected to lead to improved conversion rates.

Measures for the sales season, checkout risk avoidance

In Europe and the United States, there are various sales periods throughout the year, such as Valentine's Day, Mother's Day, Father's Day, back-to-school season, holiday season, etc. In Japan, an increasing number of companies are conducting intensive promotions to coincide with large-scale sales events such as Amazon Prime Day and Rakuten Super Sale.

In particular, Western companies are proactively taking measures to make the most of these sales periods by producing and distributing a variety of content in advance and acquiring potential customers, such as social media followers and email newsletter subscribers.

Online sales have the potential to lead to a large increase in sales if implemented with the right strategy and risk management. However, they also require you to deal with a variety of issues, such as inventory management, logistics systems, and customer service. It is important to thoroughly plan and prepare in advance to minimize risks.

Here are some points to keep in mind when shopping:

① Server crashes due to large orders

If your website goes down due to an unexpected surge in traffic or orders, it can be a big blow to your business. As a cloud-based e-commerce platform, Shopify has a robust infrastructure that can withstand high loads. This means you don't need to contract your own server, and you can operate your website stably.

②Shopify Plus: Support during sales

With the Shopify Plus plan, you can receive technical support from a dedicated support engineer by notifying Shopify in advance when holding a large-scale sales event, etc. This allows for a quick response even in the event of an unexpected problem, helping to maintain stable site operations and customer experience.

③Shopify Plus: Checkout Bot Prevention

Large sales events increase the risk of fraudulent orders from bots. Shopify Plus plans have advanced bot protection features that automatically detect and block fraudulent orders to minimize damage to your business.

In operating an e-commerce site, in addition to offensive measures such as attracting customers and improving conversion rates, defensive measures such as measures against fraudulent orders and strengthening security are also important elements. Shopify Plus's bot protection function will be a powerful weapon in building an environment where merchants can focus on their business with peace of mind.