You can entrust web customer service operations to us for as little as 10,000 yen per month
Many business owners who run e-commerce websites are probably familiar with a service called KARTE.
KARTE is an integrated platform for improving customer experience (CX) on the web.
KARTE has launched a new service that specializes in e-commerce, allowing you to outsource your web customer service operations for as little as 10,000 yen per month.
It's called KARTE Entry Series for EC .
This article is primarily intended for those who are considering improving customer experience with Shopify.
[Key Points of this Article]
- Learn about the services offered by KARTE Entry Series for EC
- Learn about the implementation cases of KARTE Entry Series for EC
【table of contents】
- What is customer experience anyway?
- Why Customer Experience Matters
- Want to start improving customer experience easily?
-
Entry Series for EC Case Studies
- Example 1. Welcome message
- Example 2. Recommended item pick-up
- Example 3. New Item Pickup
- Example 4. Product page coupon display
- Example 5. Gamification (lottery)
- Example 6. Free shipping line & recommended products
- Example 7. Displaying FAQs during the purchase process
- Example 8. Abandoned cart step email
- About KARTE
- Summary of Entry Series for EC
- For those considering introducing Entry Series for EC
What is customer experience anyway?
First, let’s look at what customer experience is. Customer Experience (CX) refers to the experience a customer has when using a product or service.
On an e-commerce site, this applies not only to the purchase, but also to all of the consumer's experiences throughout the entire purchasing process, including the process from gathering information to making a purchase, and even after-sales service.
Why Customer Experience Matters
In the past, EC sites were merely a place to buy things. Consumers mostly used EC sites only to buy specific products.
However, in recent years, there are many EC operators, and the same product can be purchased on multiple EC sites. It has become easier for consumers to compare products, and there are more opportunities to gather information from social media and other sources in addition to the web, which has changed the process leading up to a purchase.
E-commerce sites often use the following formula as a sales equation.
Revenue = Number of visits x Conversion rate x Average customer spending
Of the three indicators, the number of hits has been given the most importance.
No matter how good your product is, if users can't find it, you won't be able to make sales. This way of thinking hasn't changed, and we've received many inquiries from people wanting to improve their customer acquisition strategies.
However, as mentioned above, in recent years, the same products are being sold on multiple sites, and similar products can be found relatively easily. In other words, access is becoming more dispersed.
As a result of distributed access, increasing conversion rates is more important than ever. So what do consumers prioritize when making purchase decisions?
There are various types of customers, such as those who prioritize price, those who prioritize delivery time, those who prioritize support before purchasing, and those who prioritize after-sales service.
Customer experience is becoming increasingly important in driving these consumers' purchasing decisions.
Want to start improving customer experience easily?
KARTE is a CX platform supported by many e-commerce businesses.
However, for businesses that have just started their e-commerce business with Shopify, suddenly introducing a full-price service can be a big hurdle.
That's why we have introduced the new Entry Series for EC.
Entry Series for EC allows you to install the proven best practices of web customer service on your own company using KARTE. In addition, you can rely on us to carry out data-based improvements, such as A/B testing and behavioral data.
Features of the Entry Series for EC

No know-how required
We have implemented web customer service scenarios that have been effective in hundreds of companies for various issues.

No resources required
Leave the setup, operation, and reporting to the professionals. Always reflects the latest industry knowledge.

Start small
Starting from 10,000 yen per month (including operation) A fee structure that can be expanded according to usage
Entry Series for EC features (only a partial introduction)
Cart Package
Packed with all of KARTE's knowledge on cart abandonment prevention, this solution is focused on improving the cart experience

Installed more than 10 scenarios from other companies that have proven track records in cart abandonment prevention

An example of a Cart Package scenario
Campaign Boost
Deliver promotional campaigns to the right users at the right time.
Minimize costs and maximize response.


Example of a Campaign Boost scenario
Search Assist
Users abandon the site because they get zero hits or cannot find the right search term.

Example of a Search Assist scenario
Featured Items
Stores and staff will provide timely recommendations on trendy products.
Introducing products with a human touch encourages purchasing.

An example of a scenario for a pickup item
Reporting
Various summaries can be checked using dedicated reports.
You can also control fees by automatically pausing campaigns when your budget is exceeded.

Report screen
Comparison with KARTE
KARTE | Entry Series for EC | |
---|---|---|
Services offered | Platform (Fully Featured) | Scenario package (only required functions) |
Operation/settings body | Customers | PLAID Managed Team |
Degrees of freedom | expensive | Low (random) |
cost | Platform usage fee | 10,000 yen per month + handling fee |
Scalability | expensive | expensive |
Team Status | Securing resources as a key initiative | I would like to start once I have secured the resources. |
Getting started | Marketing Environment Update | Start small |
Comparison table between KARTE and Entry Series for EC
Relationship between sales contribution and costs of Entry Series for EC
The graph below shows the average value for participating companies in June 2022 (average monthly sales of over 10 million yen).
It can be seen that by using KARTE for online customer service, sales increase by an average of 12%, and the associated commission is a very low 0.1% of total sales, achieving this increase in sales.

Relationship between sales contribution and costs
*Revenues from ads refer to view-through conversions. Revenues from ads from ads account for 4% of total sales.
*These are past performance results and are not a guarantee of results. *Source: PLAID, Inc.
Operational effectiveness and ongoing value of the Entry Series for EC
This is the result of examining the need for operational improvements on a certain e-commerce site.
When no improvements were made for three months, the CVR (conversion rate) gradually decreased, but after the measures were implemented, the CVR gradually improved, and by the sixth month (three months after the measures were started), the CVR had increased by 1.36 times.
On the other hand, the commission fee is only 1.1 times higher, and we found that the cost performance can be further improved through continuous improvements. Again, no operation is required on the part of the business operator during this period.

Operational effectiveness and continuing value
*These are past performance results and are not a guarantee of results. *Source: PLAID, Inc.
You can migrate to KARTE in the future
There's no longer any need to blindly add more tools and services or replace them for each phase.
By simply deploying the Entry Series for EC package, customer data will be accumulated in KARTE, and a marketing foundation based on customer experience will be built.
During the business expansion phase, you can migrate directly from the Entry Series to KARTE.
Phase 1 Start working on site conversions |
Phase 2 In-house/advanced improvement cycle based on customer understanding |
Phase 3 Improve CX from every customer's perspective based on customer behavior data |
|
---|---|---|---|
Customer situation |
|
|
|
Implementation Services | Entry Series for EC | KARTE | KARTE + Datahub |
Services that can be expanded for each phase of your EC site
Entry Series for EC Case Studies
Example 1. Welcome message

assignment
Users who visit for the first time are considered to have a high level of enthusiasm for the site, but their purpose is unclear because there is no record of their past actions. If appropriate customer service is not provided, the dropout rate will be high.
Measures
A welcome message that simply appeals to first-time visitors about the benefits of your site
result
CVR +356%
Results of A/B testing with and without implementation
Example 2. Recommended item pick-up

assignment
On the product list page, users are unsure of which product to choose, resulting in a high bounce rate.
Measures
Pick up and display recommended items in the genre you are currently interested in
result
CVR +27.3%
Results of A/B testing with and without implementation
Example 3. New Item Pickup

assignment
The same content is displayed every time.
I want to improve my bounce rate by picking out new items that are currently recommended and communicating them to users.
Measures
Pick up popular new items and promote them (embedded)
result
CVR +72%
Results of A/B testing with and without implementation
Example 4. Displaying coupons on product pages

assignment
I want to promote countdown time sales, campaigns, and coupon information on my product pages.
Measures
Embed coupons on product pages
result
CVR +10%
Results of A/B testing with and without implementation
Example 5. Gamification (lottery)

assignment
We were at a loss as to how to maximize the effectiveness of the campaign period.
Measures
Implement a gamification coupon campaign to encourage users to enjoy shopping by holding a lottery that can be drawn once a day.
result
147CV earned over 3 days
(Normally, 3-day average is 40CV)
Example 6. Free shipping line & recommended products

assignment
It is difficult to tell whether the total amount of the items in the cart is free of shipping charges, which is one of the factors that increases the rate of cart abandonment.
Measures
A banner is displayed informing customers of the free shipping line and also recommending recommended products.
result
CVR +31.4%
Results of A/B testing with and without implementation
Example 7. Displaying FAQs during the purchase process

assignment
After proceeding with the purchase, customers often have questions about shipping, delivery, cancellation conditions, etc. that go unresolved, which is one of the reasons why customers abandon their shopping cart.
Measures
Display frequently asked questions when shopping in FAQ
result
CVR +58.5%
Results of A/B testing with and without implementation
Example 8. Abandoned cart step email

assignment
The cart abandonment rate is high, resulting in many lost opportunities.
Measures
Abandoned cart step email
result
Open rate 80% CVR 25%
*All case data compiled by PLAID, Inc.
About KARTE
KARTE understands all data as a person and creates customer-centric experiences from the customer's perspective.

There are generalized templates based on case studies implemented by many e-commerce businesses, so you can use past success stories as is.

*Calculated by dividing the total number of websites and smartphone apps introduced in each industry as of the end of September 2020 by the total number of websites and smartphone apps introduced across all industries. *Source: PLAID, Inc.
Summary of Entry Series for EC
- Starting from 10,000 yen per month
- Leave all the setup and operation to us
- Only policy scenarios that have a proven track record of success in the past are included
- You can migrate directly to KARTE in the future.
For those considering introducing Entry Series for EC
You can get started with the same operations that veteran companies and experts in web customer service do, without any specialized knowledge!
If you are considering implementing this service or would like to know more about our services, please contact us using the form below.
For inquiries regarding the Entry Series for EC, the management team at PLAID, Inc. will contact you.
For details on the KARTE Entry Series for EC, click here (link to external website)