When providing online customer service on an e-commerce site, it is important to obtain as much data as possible that can serve as the basis for that customer service.
In this article, we will introduce how you can utilize data using KARTE Entry Series for EC and various platforms including Shopify.
[Key Points of this Article]
- Learn about the types of data that can be integrated with major platforms and KARTE
- Find out what measures can only be implemented with Shopify
【table of contents】
Data analysis as the basis for online customer service
In recent years, Shopify has been introducing more and more external services, including web customer service tools, when providing web customer service, CRM, and chat.
The type of data that can be linked determines the success of the tool implementation.
Naturally, the more data that can be linked, the wider the range of measures that can be taken.
*Some KARTE collection tags and Shopify tags are required. *There are restrictions depending on the plan.
Collaboration between major EC platforms and cart ASPs and KARTE
The table below lists the data that can be linked to external services for each of Japan's major e-commerce platforms and cart ASPs.
*The model for external services this time assumes the introduction of "KARTE Entry Series for EC," which allows you to outsource web customer service operations.
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