"I want to link Shopify with Facebook and Instagram to acquire new customers and increase sales."
“But I don’t really know how to collaborate.”
"Please explain how to link to Facebook and Instagram step by step with diagrams."
I'm sure there are many EC managers who are worried about this. As you know, Facebook and Instagram are both very influential social networking sites around the world.
By linking Shopify with Facebook and Instagram, you can reach more potential customers, which can lead to new customer acquisition and increased sales.
So in this article, we will explain the following points:
Key points of this article
- How to link Shopify with Facebook is explained with screenshots
- How to link Shopify with Instagram is explained with screenshots
- Introducing three examples of Shopify and SNS integration
Please use this article as a reference to connect Shopify with various SNS accounts and expand the scope of your e-commerce sales strategy.
How Shopify and Facebook work together
Before linking Shopify and Facebook, let's first see what it will look like after the link is complete. If you can imagine what you can do with the link, the linking method and procedure will go more smoothly.
How Shopify and Facebook work together
https://www.facebook.com/xgirlus/
By linking with Facebook, you will be able to use a function called "Shop." In this "Shop," you will be able to sell products registered on Shopify.
When you click on a product, you can see the price, number of items in stock, etc. If the product is apparel, you can also choose the size and color of the clothes on Facebook.
When purchasing a product, users are redirected to the website, where they can be guided smoothly through the purchase.
Do you have an idea of how to link Shopify and Facebook? In the next chapter, we will explain the specific linking method step by step.
How to connect Shopify to Facebook
1. Create a Facebook Page
To connect Shopify and Facebook, first create a Facebook page. (If you already have a Facebook page, see the next section, "Add a sales channel.")
From " FACEBOOK for Business ", click "Create a Facebook Page".
On the "Facebook Page Creation Screen", select the page category. If you select "Business or Brand", you will be taken to the screen shown below.
Enter a "Page Name" and add a "Category" to complete creating your Facebook page.
2. Add sales channel
On the Shopify admin screen, click the "+" button to the right of "Sales Channels" in the left sidebar. This will bring up the "Add Sales Channel" screen.
When the "Add Sales Channel" screen appears, click the "+" button to the right of "Facebook Shop." Then, "Facebook Shop" will appear under "Online Store" in the left sidebar of the Shopify admin screen, as shown in the image below.
Click "Account" under "Facebook Shop." On the "Account" page that appears, click "Connect Account."
This will open the Facebook page in a new tab and a confirmation screen for linking your accounts will appear. Log in to Facebook to link your accounts.
After that, you will receive a notification email from Shopify after your application has passed Facebook's review. (The review may take up to 48 hours, but it may be approved immediately.)
If you pass the review, the products registered on Shopify will be automatically posted on Facebook. You can choose whether or not to post your products on Facebook from the Shopify admin screen.
In the next chapter, we will explain how to connect Shopify to Instagram.
How to connect Shopify to Instagram
1. Create an Instagram account
To connect Shopify and Instagram, first create an Instagram account. (If you already have an Instagram account, see the next section, "Add a sales channel.")
If you don't have an Instagram account, create one from the URL above. Note that Instagram does not distinguish between personal and business accounts at the account creation stage. (You can easily change to a business account after creating your account.)
Once you have an Instagram account, the next step is to add it as a sales channel in your Shopify admin panel.
2. Add sales channel
The way to set up the Instagram sales channel on the Shopify admin screen is almost the same as the way we set it up for Facebook earlier.
In the Shopify admin screen, click the "+" button to the right of "Sales Channels" in the sidebar. This will bring up the "Add Sales Channel" screen.
When the "Add Sales Channel" screen appears, click the "+" button to the right of "Instagram." This will bring up the "Instagram Integration Page" shown below.
Click Add a sales channel. Instagram has now been added as a sales channel.
3. Facebook and Instagram integration
Next, connect Facebook and Instagram. This connection is required in order to use product tags in your Instagram posts.
Click [Access the Facebook Shopping Channel]. The Facebook screen will then be displayed, so select the Facebook account you set up in the previous section, "How to connect Shopify to Facebook."
From here, Instagram's review will begin, and you will receive a notification within a week that the connection has been set up.
Once the review is complete, link your Facebook page via the Instagram app.
In the Instagram app, go to the menu (hamburger mark) and select [Settings] > [Business] > [Link to Facebook Page]. Select the Facebook page you have set up and you're done.
Now your Instagram connection is complete and you can tag products from your Shopify store in your posts.
In the next chapter, we will introduce some examples of Shopify's social media integration.
Shopify SNS integration examples
KANAGU STORE
"KANAGU STORE" is an e-commerce site that sells metal goods and interior items made by artisans who have inherited the traditional techniques of metal fittings (KANAGU).
The website is operated by Atom Living Tech Co., Ltd., which was founded in 1903 and is a listed company with annual sales of over 10 billion yen.
The site is built on Shopify and is also connected to Facebook and Instagram.
"KANAGU STORE" Facebook page 
https://www.facebook.com/kanagu.shokunin/
"KANAGU STORE" Instagram page 
https://www.instagram.com/kanagu_jp/
FUMIKODA
"FUMIKODA" is a brand founded by fashion brand designer Fumi Koda. It operates an online shop selling business bags, accessories, and other items for working women.
The site is built on Shopify and is also connected to Facebook and Instagram.
"FUMIKODA" Facebook page 
https://www.facebook.com/FUMIKODA.official/
"FUMIKODA" Instagram page 
https://www.instagram.com/fumikoda.official/
[Summary] Expand your sales channels by linking Shopify with Facebook and Instagram
In this article, we have provided information for those who want to link Shopify with Facebook and Instagram.
To summarize the main points of this article, they are as follows:
- It's easy to connect Shopify to Facebook and Instagram
- By linking the two, it will be possible to reach potential customers, leading to new customer acquisition and increased sales.
- Furthermore, the scope of EC strategies will expand, including advertising operations.
By linking Shopify with Facebook and Instagram as we've introduced here, you can create an e-commerce site that will further increase your sales.
*This article is current as of January 2020. Due to future updates or changes to Shopify specifications, it may not be possible to set up exactly as described in this article.
Related article: [For beginners] What is Shopify? Considering Shopify, which can create a successful e-commerce site at a low price
